The Necessity of Mobile CommunicationsThe Church must stay abreast of
communications opportunities and utilize
technology as a tool to deliver the Gospel.
Americans use their cell phones more than any other device. Their phones are with them 80% of the time. Almost 50% of all cell phones in the U.S. are now web enabled, creating interactivity between text messaging and mobile website access. Mobile marketing focuses on communicating with consumers through their cell phones. The marketing process consists of strategies, software, and mobile website creation to create a seamless communication process that is easy to navigate on a mobile device. By adding mobile communications to their strategies, some companies have almost doubled overall traffic to their sites and increased marketing response rates significantly. Our clients can utilize our bulk SMS software to initiate a call to action, and then direct the traffic to mobile landing pages or mobile websites. We can also create smartphone applications to increase interactivity. |
Text message volume now
exceeds call volume in the U.S. |
Why Is Adoption of Text Messaging Critical
to Effective Communications?
Consider the statistics below: People have their cell phones with them 80% of the time. Text messaging volume now exceeds call volume in the U.S. Primary adult demographics for text messaging included adults ages 18 - 54. Overall, 53 percent of those engaging with free (standard rate) short codes, are sent by texters 35 and older. As income increases, so does response to text message marketing. (Sources Nielsen Mobile, Mobile Marketing Assoc., Direct Marketing Assoc.) |